Configuring the Pricing Strategy

06.08.20254 min read2 sections

In the platform, the final price of a product can be calculated using two main methods, each having specific advantages depending on the business strategy, product type, and customer relationship. This guide explains the two options in detail: Fixed Sales Price and Variable Price (Cost + Markup).

Fundamental Concepts

  • Cost vs. Price:
    • Cost: Represents the total amount of money invested to produce or acquire a good (raw material cost, processing cost, depreciation, etc.).
    • Price: Represents the amount of money the end customer pays to acquire that good.
  • Product Types:
    • Raw Material: The basic element that enters production (e.g., wood, metal, paint).
    • Simple Products: Those that do not require processing.
    • Services
    • Super Product / Finished Product: The final result obtained by combining raw material with one or more processing steps.

Additional term: Equipment / Processing: The technological action applied to the raw material (e.g., CNC cutting, welding, painting). Each process has an associated cost.

  • Equipment Processing Cost:
    The cost generated by equipment consists of Fixed Cost (depreciation, rent, salaries) and Variable Cost (consumables, electricity). The system calculates a final processing cost (e.g., 3 euros / square meter).
    • Work Profile: Allows adjusting this base cost according to the complexity of the work. For example:
      • Standard Profile (100%): Cost remains 3 euros/sqm.
      • Special Model Profile (300%): Cost becomes 9 euros/sqm.
      • Low Quality Profile (50%): Cost is reduced to 1.5 euros/sqm.

2. Method 1: Calculation Based on FIXED Sales Price

This method is ideal for situations where you want a stable sales price that does not fluctuate with the acquisition cost of raw materials.

Calculation formula:
Final Price = (Fixed Raw Material Sales Price/UM + Fixed Processing Sales Price/UM) x Quantity
(UM = Unit of Measure, e.g., piece, square meter)

Where is it configured?

  • For Raw Material: In the product page, in the Fixed Sales Price field.
  • For Equipment: In the equipment page, at the corresponding Work Profile, in the Fixed Sales Price field.

Practical example:

  • Order: A beech wood countertop, size 1x1 sqm, processed with the "Special Model" profile.
  1. Fixed Price Configuration:
    • Raw Material (Beech Wood): Set Fixed Sales Price = 20 euro/sqm.
    • CNC Equipment ("Special Model" Profile): Set Fixed Sales Price = 8 euro/sqm.
  2. Calculation for 1 sqm:
    • The system adds the fixed prices per unit of measure: 20 euro/sqm (wood) + 8 euro/sqm (processing) = 28 euro/sqm.
    • Final Price = 28 euro.

Advantage: The price is predictable and easy to communicate to the customer, regardless of internal costs.
Important: Even if the sales price is fixed, the system will calculate the actual costs to provide you with accurate profitability reports.


3. Method 2: Calculation Based on VARIABLE PRICE (Cost + Markup)

This method is perfect for ensuring a constant profit margin. The sales price adjusts dynamically based on the acquisition cost of raw materials and the processing cost.

Calculation formula:
Final Price = (Total Raw Material Cost + Total Processing Cost) + Markup %

Where is it configured?

  • For Raw Material: The Acquisition Cost is used (e.g., 10 euro/sqm). The markup is defined as a percentage based on the customer category (e.g., Small Business Markup = 200%).
  • For Equipment: The final Cost calculated by the system for the Work Profile is used (e.g., 9 euro/sqm for "Special Model").

Practical example:

  • Order: A beech wood countertop, size 1x1 sqm, processed with the "Special Model" profile, for a customer in the "Small Business" category.
  1. Cost Identification:
    • Raw Material (Beech Wood): Acquisition Cost = 10 euro/sqm.
    • CNC Equipment ("Special Model" Profile): Processing Cost = 9 euro/sqm.
    • Markup: For "Small Business" customers, the markup is set to 200%.
  2. Calculation for 1 sqm:
    • Total Cost: 10 euro (wood) + 9 euro (processing) = 19 euro.
    • Markup Calculation: 19 euro x 200% = 38 euro.
    • Final Price: 19 euro (Cost) + 38 euro (Markup) = 57 euro.

Advantage: Protects the profit margin against cost fluctuations and allows for a differentiated pricing strategy by customer categories.


Comparative Summary

Feature

FIXED PRICE Method

VARIABLE PRICE Method (Cost + Markup)

Calculation Basis

Predefined sales prices.

Real costs (acquisition + processing).

Price Stability

Very stable. Does not change if costs change.

Fluctuates with costs.

Margin Stability

Profit margin varies if costs change.

Profit margin (%) is constant.

Ideal for

Situations where you want to align with competitors' prices and these are known.

Products with volatile acquisition costs, pricing strategies across customer segments.

Simplified Formula

Fixed material price + Fixed processing price

(Raw material cost + Processing cost) + Markup %

Choosing the correct price calculation method depends entirely on your business model.

Note: Regardless of the chosen calculation method – whether you use a Fixed Sales Price or a Variable Price based on cost and markup – the final price generated by the system can be edited directly in the quote or order page. The automatically calculated price serves as a correct and fast starting point, but you always have the final control.

Last modified: 03.09.2026

Your answer

At least 10 characters.

You can answer without an account. The answer goes to approval.

Related articles