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What does the ”Alias” field represent for Customers and Products?

Invitat·25.07.2025

Last modified: 03.09.2026

1 Answer

iflows·25.07.2025
Official answer

The Alias is an alternative name that can be assigned to a customer or product, to allow for rapid, flexible, and intuitive identification in the system, regardless of the official name.


🔹 Customer Alias

✅ Context:

Companies may have an official name (the legal name registered with the Trade Register) and another commercial name or brand name.

Example:

  • DANTE INTERNATIONAL SA is the legal name.

  • eMAG is the well-known brand.

By filling in the Alias field with „eMAG”, the customer can be found:

  • either by the official name (DANTE INTERNATIONAL SA),

  • or by the alias (eMAG),


🔹 Product Alias

✅ Context:

Products are named differently from one supplier to another and may be known within the company by a different name than the one on the invoice.

✅ Problem:

  • The official name is too technical or too long.

  • Inside the company, the product is known by a short or internal name (e.g.: "Small i5 Laptop" instead of "HP ProBook 440 G9 i5-1240P 16GB 512SSD").

✅ The Solution:

  • In the Product name field, enter the exact name from the invoice.

  • In the Alias field, enter the internally known version.

✅ Example:

Product name Alias
HP ProBook 440 G9 i5-1240P… Accounting Laptop
Dell U2723QE 27" 4K Monitor Manager Monitor, Dell 4K

✅ Utility in workflows:

  • When issuing a purchase order to a supplier, the platform will send the official name (the one from the invoice).

  • Internally, employees can use the alias for quick search or selection.

✅ Benefits:

  • Consistency: the exact name is maintained in the relationship with suppliers.

  • Simplicity: in daily use, teams use common terms.


🔍 Smart Search by Alias

Regardless of whether you are entering a customer or a product into a document:

  • you can type directly by alias in the search field;

  • the system will automatically identify the correct record (and display the official name).


✅ Recommendations for use

  1. For Customers:

    • Fill in the alias with the brand name or other commercial names.

  2. For Products:

    • Fill in the official name exactly as it appears on the supplier's invoice.

    • Add internal names, abbreviations, or internal codes to the alias.

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